2015 brings about a new era in SEO, those who can achieve success are utilizing the power of multiple seo strategies. In the past we optimized content, then we added links, now we need to understand the in order to be taken seriously by current algorithms, we need to understand what makes a real solid website.
“Authority Building” is an effective strategy. What exactly is Authority Building? Glad you asked… It’s simple, we look at authoritative algorithms. Lets forget sites like Amazon and Wikipedia, as these sites get special treatment by some search engines. So lets understand authority. Authority is typically a site that has good content and is referenced by numerous websites within and outside of their industry.
Authority Building is coming up with an extremely well-rounded marketing strategy. Utilizing multiple avenues such as SEO, Social Media, Press Releases, and Content Marketing are key routes.
When managing numerous clients you gain hands on experience on what really works for keyword rankings and how to successfully implement strategies based on budgets and budget limitations.
To date, the most successful campaigns are not always link heavy, they build links by utilizing several types of content strategies and getting content on key portals that can in turn cause copy-cat posters (people who write an article on the topic and link to the original or the client site). Additionally building the content on the goal site and making sure it is socially driven content. Socially driven is typical of sites like buzzfeed, and numerous blogs that typically start out with a number followed by the post, like: Top 5 SEO Strategies for 2015 vs SEO for 2015.
Is it that simple, NO! You need a diversified marketing strategy. On Page and off-site SEO should be part of the campaign, but as an SEO you need additional tactics that are not spammy. Content marketing, get the message out wherever you can.
Nofollow Do Follow – Seriously – who cares, stop following old Google marketing strategies. PageRank (PR) is dead – completely worthless today, what is PR? Its really an old strategy Google used for measuring websites for marketers, and it was given to marketers for the purpose of getting them to buzz about it an buzz Google. So its widget bait, the very thing that Google bans for was in fact their marketing strategy to get buzz from marketers to get them to “like” Google. Seems odd? Well if you were marketing websites in the early 2000’s you were looking at PR as a quality measurement. I remember marketing sites that were PR 8 and didnt rank for any good keywords.
Strong On-Page SEO, – YES! do it! Make sure your site tells the search engines what its about from your site and your structure, then from off your site by inadvertent link building. This means not being concerned about the links but being concerned about the message the site should be marketing and marketing that. Content marketing, Webmaster and Writer Outreach (very important), Press Releases… do it. Build it right from the get-go and you’ll never have an issue, at least not one that you caused.
About The Author:
Alan Rabinowitz is the CEO of SEO Image, a New York based SEO firm specializing in competitive keywords, high-end marketing strategies, analytics, design and content marketing.